Anyone who has sold a house before knows that while ?magical? sales do sometimes happen.? On the eastside, more often selling a home takes a lot of work ? and a lot of marketing. No one can buy your house if they don?t even know it?s for sale. While every marketing plan is different, there are three main considerations to every home marketing plan.
Be Realistic with Your Price Point
Before you do anything else, you need to determine a realistic and workable price point. Personal history and moments have value to you, but buyers can?t see them so they don?t factor into the price. You?ll have to find comparable properties in the Eastside real estate market that are for sale or recently sold and see what similar homes have been able to manage in terms of listing price, and then price based on your goals. Your price is the first thing any potential buyer will notice about your marketing materials, so make sure it?s an eye-catcher.
Declutter, Depersonalise and Detach
The Eastside real estate market is competitive. Before you have photos or videos taken of your home, before you have showings, you have to make your house into somebody else?s house ? a house people will be able to picture themselves in. Removing personal items from the house will go a long way towards making it generic enough for people to apply their imaginations to the rooms.
A little light staging is also a good idea ? if it?s a bedroom, make sure it has a bed in it. If it?s a dining room, put a dining set in there. Remember, it is no longer a matter of showing how you use the rooms. A good strategy is to have a deliverable storage cube brought to the house. This way you can spend a day packing everything up, but you?re not making any permanent decisions ? you?re just storing all of your clutter for later evaluation.
Get the Local Word Out
People look at communities before specific houses. Listing your house involves more than an Internet posting ? you need to make sure that the local agents know your house is on the market, and that local folks looking for a new situation in the community find you. Make sure your agent is plugged into the community, and use every possible avenue at your disposal to get the word out, including local ads, bulletin boards, and local agent showings. Tailor your marketing to highlight the advantages the house has in the community ? location, proximity to amenities and necessities, and ease of access.
Marketing is vital to selling your home, but the marketing has to include a realistic price point, visuals that show your home in a neat and depersonalized manner so potential buyers can imagine themselves in it, and a local focus that highlights why your home is the ideal choice for homebuyers looking at your community.
Dan Edwards a comprehensive Real Estate Professional, known as "The Eastside Real Estate Guy." As an active Real Estate Broker on the Eastside, sharing with you what is going on on the Eastside. I hope you enjoy my posts and comment often!
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